Privacy Policy

1. Who we are

Etho is operated by Etho Pet, based in New South Wales, Australia ("Etho", "we", "us"). This policy covers our website at etho.pet, our app, our waitlist and our emails. We handle personal information in accordance with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

2. What we collect

• Contact and account details, such as your name, email address and sign-in details.
• Information about your pet that you choose to give us, such as their profile, health, behaviour and care details, and documents you upload.
• Your postcode, if you provide it.
• Your messages to us and within the app.
• Marketing information, such as how you found us and which campaign or link brought you to our website.
• Technical and usage information, such as your IP address, browser and device details, and how you use our website and app.

3. How we collect it

We collect information directly from you, automatically when you use our website and app (including through cookies and similar technologies, see section 6), and from third parties you choose to use, such as a sign-in provider.

You can browse our website without identifying yourself. If you do not give us the information we ask for, we may not be able to add you to the waitlist or provide parts of Etho.

4. How we use it

We use personal information to:

• provide, personalise and improve Etho;
• create and manage your account and the waitlist;
• communicate with you, including updates and marketing;
• understand and improve our marketing and advertising;
• keep Etho secure and prevent misuse; and
• meet our legal obligations.

5. Who we share it with

We do not sell your personal information. We share it only as needed with:

• service providers who help us run Etho, such as hosting, data storage, email, artificial intelligence and other technology providers, under obligations to protect it;
• advertising partners, only as described in section 6 and only with your permission;
• professional advisers, and parties to a sale or restructure of our business; and
• regulators, courts or others where the law requires or permits it.

Some of these recipients store or process information overseas, including in the United States and Ireland. We take reasonable steps to ensure they handle it consistently with the Australian Privacy Principles.

6. Cookies and the Meta Pixel

We use cookies and similar browser storage that are needed for our website and app to work, such as keeping you signed in and remembering your choices.

With your permission, our website also uses the Meta Pixel, provided by Meta Platforms Ireland Limited and Meta Platforms, Inc. (Facebook and Instagram). It helps us measure and improve our ads. If you choose Allow in our cookie banner, Meta may receive information about your visit, such as the pages you view, whether you join our waitlist, your IP address, browser and device details, and cookie identifiers. We do not send Meta your email address or information about your pet. Meta may combine this with other information it holds about you and use it under its own privacy policy, including to show you ads.

The Meta Pixel stays off unless you allow it, and is not turned on if your browser sends a Global Privacy Control signal. You can change your choice at any time with Cookie settings, manage how Meta uses this information in your Facebook or Instagram settings, or block cookies in your browser.

7. Marketing

If you join our waitlist or create an account, we may send you news and offers about Etho. You can unsubscribe at any time using the link in any marketing email or by contacting us.

8. Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. We keep it only as long as we need it for the purposes in this policy or as the law requires, and then delete or de-identify it. If a data breach is likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner as required by law.

9. Access, correction and deletion

You can ask to access or correct the personal information we hold about you, or to delete your account or waitlist record, by contacting us. We will respond within a reasonable time, usually 30 days. If we refuse a request, we will tell you why.

10. Children

Etho is intended for adults and we do not knowingly collect personal information from children.

11. Changes to this policy

We may update this policy from time to time. The current version and its date are always on this page.

12. Complaints and contact

For questions, requests or complaints about privacy, email hello@etho.pet. We aim to resolve complaints within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

Etho Pet, New South Wales, Australia